Webinar - Employee Advocacy - Creating a Culture of Social and Content

Employee Advocacy - Creating a Culture of Social and Content

Presenter:

MARTIN JONES, Sr. Manager, Marketing Cox Business

Social Media, Digital & Content Marketing,

Writer / eContent Mag Top 50 Content Marketer

True brand advocacy comes from your company's culture, not marketing or technology.

If you’re not encouraging and facilitating your employees to promote your brands message and content socially you’re missing out on a significant opportunity. Employee communication and advocacy is changing quickly as new social media tools and platforms evolve and impact the workplace.

Failure to understand and adapt to these changes can significantly impair a company's performance and in some instances, its very ability to compete.

Takeaways from this session:

• Why employee advocates can be your brands best promotional asset
• How to identify and activate your brands social ambassadors
• How to create a culture of social and content participation
• How to make it effortless for employees to participate
• The tools you need to easily get started
• 4 sure-fire ways to transform your employees into your best brand advocates